If you’ve ever breathed in the misty air on a Big Sur cliffside, you’ve tasted the "zing" of the Pacific. Most people just call it the ocean breeze, but Carlo Overhulser and his team at Big Sur Salts figured out how to put that specific feeling into a jar.
Legend has it that in 2015, a rogue wave in Big Sur soaked Carlo and left a bit of the ocean behind in a beer bottle he was holding. Instead of just drying off, he took that water home, evaporated it, and realized he was onto something special. Today, the team at Big Sur Salts has figured out how to put that specific coastal feeling into a jar. I used to think salt was just salt, but after learning of Carlo's process, it’s clear they are harvesting the literal DNA of the Monterey coastline.
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